Lead Journey — 5 Fasa
OverviewSedar
Lead lihat iklan / content Meta Ads. Respond dalam 0–5 minit.
Minat
Lead klik iklan, tanya soalan asas. Guna First Message Framework.
Pertimbang
Lead banding Skyhill dengan klinik lain. Educate, guna SPIN untuk qualify.
Niat
Lead tanya harga, tanya appointment. Offer soft close.
Tindakan
Lead buat appointment dan datang klinik. Confirm dan hantar reminder.
Follow-Up Framework — 30 Hari
TimelineRespond & Qualify
Respond dalam 5 minit. Set stage → New Lead.
Educate
Hantar 1-2 content pendidikan. Stage → Berminat.
Soft Follow-Up
Check-in mesej. Tanya sama ada content membantu.
Re-Engage
Guna blast content baru sebagai alasan follow-up.
Final Follow-Up
Mesej terakhir sebelum arkib.
Response Time Rules
KritikalG1A — Salam Pertama
WajibG1B + G1C — Terima Kasih & Minta Nama
Langkah 2-3S2 — Simptom Puan (Wanita)
SimptomS2 — Simptom Tuan (Lelaki)
SimptomS3 — Faham Simptom & Cadang Appointment
Closing AwalRegister — Shah Alam HQ
RegisterRegister — Johor Bahru
RegisterAppointment Confirmation
ConfirmHarga pakej ujian hormon?
HargaAda ansuran? Cara bayar?
PembayaranApa dalam AHBT & Hair Analysis?
TestDuduk jauh / luar kawasan?
ZoomCouple Promo — bawa pasangan
PromosiSoft Close — HOT Lead
Closing UtamaUrgency — Slot Terhad
Push AppointmentLead Sibuk — Tiada Masa
Objection Masa7 Objection Handling Lengkap
Semua SituasiScenario 1 — Lead terus tanya harga
Paling CommonScenario 2 — Re-engage 14 hari tiada reply
Follow UpScenario 3 — Takut rawatan hormon
EducateScenario 4 — Banding dengan klinik lain
Value DefenceCold Lead vs Warm Lead
Pendekatan| Status | Cold Lead | Warm Lead |
|---|---|---|
| Kesedaran | Baru lihat iklan | Dah baca content, tahu Skyhill |
| Pendekatan | Educate dulu, jangan jual | Qualify & offer solution |
| Convert | 2–4 minggu nurturing | 1–2 minggu atau kurang |
| Nada | Informatif, sabar | Consultative, soalan mendalam |
Script — Lead Wanita (Hormon)
WanitaScript — Lead Lelaki (Andropause)
LelakiScript — Lead Pasangan
Couple✅ Checklist Task Harian
6 Task WajibLead Stages WATI — Pipeline Skyhill
5 Stages🟡 New Lead
Lead baru masuk dari iklan atau rujukan.
🟢 Berminat
Lead sudah reply, share simptom atau tanya soalan spesifik.
🔴 Tak Berminat
Lead tidak berminat atau tiada reply selepas 30 hari.
🟣 Appointment 30-min
Lead sudah confirm appointment consultation percuma.
🟦 Follow Up
Lead yang pernah engage tapi belum commit.
Template Sales Report Harian
Wajib Hantar EODKPI & Sasaran Prestasi
TargetBlood Test — Price Schedule
MEMO RefSub Campaign — April hingga June
5 Kempen| Kempen | Details | Tempoh |
|---|---|---|
| Medication Order | OTC Promo 8% untuk Hari Raya Haji | 15 – 31 Mei 2026 |
| Iron Booster Drip | 1 Dos: RM 1,600 | 2 Dos: RM 2,500 | 1 Apr – 30 Jun 2026 |
| Bundle Joy | Beli 2 supplement sama — 10% diskaun pada ke-2 | 1 Apr – 30 Jun 2026 |
| Glow Skin Treatments | 2x Linerase + 1x Profhilo Injection | 1 Apr – 30 Jun 2026 |
| Hair Growth Booster | 1 Set Hair Product + 6x Treatment Sessions | 1 Apr – 30 Jun 2026 |
Treatment — Harga Promo Q2
Treatment| Service | Normal | Selling Price |
|---|---|---|
| AAD | RM 7,500 | RM 5,900 |
| AAD+ (3x IV NMN) | RM 18,000 | RM 14,500 |
| Item | Normal | Promo |
|---|---|---|
| HMD 6 | RM 3,500 | RM 3,199 |
| HMD 10 | RM 5,400 | RM 4,999 |
| HMD 20 | RM 10,500 | RM 9,999 |
| Item | Normal | Promo |
|---|---|---|
| 1x | RM 1,800 | RM 1,200 |
| 2x | RM 3,600 | RM 2,300 |
| 4x | RM 7,200 | RM 4,400 |
Diagnostic Test Promo
Ujian| Test | Normal | Promo |
|---|---|---|
| Biological Age Clock Test | RM 4,500 | RM 3,888 |
| MCG | RM 1,200 | RM 999 |
| CTC | RM 12,000 | RM 9,999 |